Recognize. Reward. Retain.

The future of loyalty isn’t about points—it’s about people.

Every interaction, every click, every milestone is an opportunity to say: we see you, we value you, we reward you.

That’s the philosophy behind the Easyrewardz Accrual Engine—a BFSI-first solution designed to transform your loyalty program into a living, breathing ecosystem of recognition.

Because when you only reward card swipes, you reduce customers to “spenders.” But when you reward across the full journey, you elevate them into engaged advocates who stay, grow, and deepen their relationship with your brand.

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The Problem with Loyalty Today

Most loyalty programs look great on paper—points for spends, redemptions for vouchers, maybe the occasional milestone reward. But here’s the gap:

  • A customer logs into your app daily? Unnoticed.
  • Completes KYC? Unacknowledged.
  • Refers a friend, renews a policy, repays a loan on time? Zero recognition.

And when loyalty only measures the wallet, not the relationship, customers disengage. They don’t feel seen. They don’t feel valued. They drift.

That’s where our Accrual Engine changes the game.

The Accrual Engine Advantage

Built ground-up for banks, insurers, NBFCs, fintechs, and neobanks, the Easyrewardz Accrual Engine doesn’t just track spends—it captures the full customer journey.
Here’s how it works:

Reward Beyond Transactions

From onboarding to activation, milestone achievements to referrals, repayments to renewals—you decide what matters, and we ensure it’s rewarded.

No-Code Rule Builder

Want to tweak accrual logic? Change point rates for premium customers? Exclude certain MCCs? Do it instantly—without waiting for IT.

Real-Time Visibility

Customers see their points credited instantly, building trust and reinforcing the connection between action and reward.

Scale Without Limits

From thousands to millions of customers, the engine auto-credits rewards seamlessly—removing manual effort, reducing errors, and freeing up your team.

Plug & Play APIs

Our platform integrates natively with cards, apps, core banking systems, CRMs, and partner platforms. Compliance, security, and scalability are built-in.

Why BFSI Trusts Us

Because our engine isn’t a generic tool—it’s purpose-built for the sector where trust, compliance, and precision matter most.

Compliant & Secure

Built with BFSI regulations in mind, ensuring every accrual meets policy, audit, and security standards.

Flexible Reward Structures

Define accrual logic by spend type, customer segment, lifecycle stage, or behavioral trigger. No one-size-fits-all.

Unified Reporting

Get real-time dashboards that track customer engagement, accrual patterns, and program ROI—so you can optimize faster.

Seamless Integrations

From co-branded partnerships to affiliate ecosystems, our engine powers loyalty without friction.

Automated Accuracy

Say goodbye to missed credits, delayed points, or manual reconciliations.

Key Features That Redefine Loyalty

1. Behavior-Based Accruals

Reward not just what customers spend, but how they engage: logins, milestones, referrals, renewals, repayments, activations.

2. Flexible Rules Engine

Craft accrual logic the way you envision:

  • Different point multipliers for premium vs. mass customers
  • Exclusions for low-margin transactions
  • Bonus accruals for cross-sell or upsell behaviors

3. Real-Time Processing

Instant credits. Zero waiting. The moment your customer acts, the reward lands—delivering satisfaction and building trust.

4. Automated Workflows

Set it once. The system runs the rules, validates transactions, and credits points at scale—without manual oversight.

5. Unified Partner Ecosystem

Enable co-branded programs, third-party integrations, and affiliate accruals—without losing control.

6. Growth-Centric Analytics

Access dashboards that reveal what’s working, what’s not, and where loyalty can drive stronger ROI.

What It Means For BFSI Institutions

When loyalty expands beyond just spends, you don’t just get “customers who pay.” You get:

  • Higher Engagement: Customers log in, transact, and refer more often.
  • Greater Stickiness: They see value beyond pricing and offers.
  • Smarter Retention: Customers who feel seen, stay longer.
  • Increased Program Adoption: Simpler rules, faster gratification, and instant transparency boost participation.
  • Operational Efficiency: Fewer manual processes, fewer errors, less overhead.

In short—your loyalty program stops being a cost center and becomes a revenue driver.

Key Features That Redefine Loyalty

1. Behavior-Based Accruals

Reward not just what customers spend, but how they engage: logins, milestones, referrals, renewals, repayments, activations.

2. Flexible Rules Engine

Craft accrual logic the way you envision:

  • Different point multipliers for premium vs. mass customers
  • Exclusions for low-margin transactions
  • Bonus accruals for cross-sell or upsell behaviors

3. Real-Time Processing

Instant credits. Zero waiting. The moment your customer acts, the reward lands—delivering satisfaction and building trust.

4. Automated Workflows

Set it once. The system runs the rules, validates transactions, and credits points at scale—without manual oversight.

5. Unified Partner Ecosystem

Enable co-branded programs, third-party integrations, and affiliate accruals—without losing control.

6. Growth-Centric Analytics

Access dashboards that reveal what’s working, what’s not, and where loyalty can drive stronger ROI.

What It Means For BFSI Institutions

When loyalty expands beyond just spends, you don’t just get “customers who pay.” You get:

  • Higher Engagement: Customers log in, transact, and refer more often.
  • Greater Stickiness: They see value beyond pricing and offers.
  • Smarter Retention: Customers who feel seen, stay longer.
  • Increased Program Adoption: Simpler rules, faster gratification, and instant transparency boost participation.
  • Operational Efficiency: Fewer manual processes, fewer errors, less overhead.

In short—your loyalty program stops being a cost center and becomes a revenue driver.

Why Choose Easyrewardz

Because we’re not just another loyalty vendor. We’re your strategic partner in building loyalty that’s:

  • Seamless: Integrated across every system you use.
  • Scalable: Ready for millions of customers, not just thousands.
  • Smart: Powered by real-time engines, flexible rules, and automated logic.
  • Sector-Specific: Designed for the complexity and compliance of BFSI.

Future-Ready: Built to evolve with your customer journeys, not just today’s transactions.

Why Choose Easyrewardz

Because we’re not just another loyalty vendor. We’re your strategic partner in building loyalty that’s:

Seamless

Integrated across every system you use.

Scalable

Ready for millions of customers, not just thousands.

Smart

Powered by real-time engines, flexible rules, and automated logic.

Sector-Specific

Designed for the complexity and compliance of BFSI.

Future-Ready: Built to evolve with your customer journeys, not just today’s

Success Formula: Recognition + Rewards = Retention

Imagine this journey:

  • A customer opens a new account. Points.
  • Completes KYC. More points.
  • Activates their debit card. Points.
  • Sets up auto-pay for bills. Points.
  • Refers a friend. Bonus points.
  • Repays a loan on time. Recognition points.
  • Hits a 1-year milestone. Celebratory points.

At every step, your brand is saying: We notice you. We value you. We reward you.

That’s how loyalty becomes more than a program—it becomes an emotional anchor.

Key Benefits At A Glance

  • Reward Every Interaction: Beyond spends—onboarding, activations, renewals, referrals, milestones, repayments.
  • Your Rules, Your Way: Fully flexible logic builder for points, thresholds, exclusions, and partner rewards.
  • Instant Gratification: Real-time accruals that customers see, trust, and love.
  • Zero Manual Hassles: Automated workflows cut errors, delays, and ops costs.
  • BFSI-Ready: Compliant, secure, integrated with your ecosystem.

Measurable ROI: Track and optimize engagement, retention, and program efficiency.

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The Future of Loyalty Is Journey-Led

In BFSI, customers have multiple touchpoints across cards, apps, policies, loans, and payments. Each one is a chance to strengthen the relationship—or lose it.

With Easyrewardz, you don’t just reward for transactions—you recognize journeys. You build trust. You deepen relationships. You convert everyday interactions into brand equity that lasts.

Your customers are telling you every day, through their actions, that they want to be seen. Are you listening?

It’s time to:

  • Recognize every interaction.
  • Automate every accrual.
  • Scale every reward.
  • Retain every customer.

Ready To Redefine Loyalty?

With the Easyrewardz Accrual Engine, you’re not just rewarding customers—you’re building relationships that endure.

Your journey to exceptional loyalty starts here.

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Effortless Redemption, Every Time:

  • Simple and intuitive interface: Our user-friendly platform makes redeeming rewards a breeze. Customers can easily browse options, select their desired rewards, and complete the process in just a few clicks.
  • Real-time inventory tracking: No more disappointment. Our platform ensures accurate and updated inventory information, so customers can confidently choose their rewards.
  • Seamless transactions: Secure and convenient payment options let customers redeem their rewards without any hassle.

A Universe of Reward Options:

  • From flights and hotels to merchandise and digital vouchers: Our platform offers a vast and diverse range of redemption options, catering to every customer’s preference.
  • Curated reward marketplace: Explore a marketplace of exciting products, services, and experiences carefully chosen to resonate with your customer base.
  • Exclusive deals and partnerships: Expand your offering with enticing deals and partnerships with popular brands and retailers.

Redemption Categories

  • Merchandise
  • Travel
  • Hotels
  • Deals & Vouchers
  • Payments & Recharges
  • OTT Subscriptions