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Why Easyrewardz

Enhancing customer engagement by delivering loyalty that goes beyond just transactions

In today’s competitive landscape, customer loyalty is the cornerstone of success in the BFSI sector. Easyrewardz empowers financial institutions with a comprehensive suite of loyalty solutions designed to drive engagement, retention, and revenue growth.

Our offerings go beyond traditional loyalty programs by integrating advanced analytics, personalized communication, and a wide range of reward options. With an in-depth understanding of the BFSI industry, our solutions exceed customer expectations and adapt to unique challenges.

Our ready-to-use platform is built for BFSI—fast to deploy, easy to scale, and flexible to integrate.

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Benefits of running a BFSI loyalty program: Unlock 360° Customer Intelligence & Action

Power smarter decisions with a single view of your customer. 

  • Maximize Customer Lifetime Value & Retention
  • Increase Product Holding & Usage Across Portfolios
  • Drive Digital Channel Adoption & Cross-Sell Success
  • Reduce Churn with Data-Driven Engagement
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Reward customers for their value and width of relationship

Encourage profitable customer behavior across products and channels

Create cross-sell, up-sell opportunities for the bank based on targeted segments

Recognize and motivate customers to increase customer value

Create advocacy and acquisition opportunities for bank & financial institution

Achieve a ‘one customer’ view across products

Your Loyalty Toolkit, All in One Platform

Automate, personalize, and optimize your loyalty
initiatives to drive engagement & create lasting connections

Accrual Engine

Automate reward point accumulation based on transactions, product usage, and behavior.

Define rules, tiers, milestones, and multi-partner programs.

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Reward Box

A seamless, self-service redemption hub.

From flights to fuel, vouchers to merchandise—
everything under one roof.

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UI/UX Loyalty Microsites

Dedicated white-labeled portals designed for ease and delight.

Make loyalty a brand experience, not a back-end feature.

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Campaign Engine

Run personalized campaigns across SMS, email, WhatsApp, and in-app.

Trigger behavior, test creative, and optimize in real time.

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Commerce Platform

Build your own branded rewards marketplace.

Curated SKUs, seamless checkouts, and
real-time inventory.

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Travel Platform

Let customers redeem points on flights, hotels & travel with best-in-market pricing.

Drive aspirational value and boost redemptions.

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Driving Success Across BFSI Segments

Tailored loyalty strategies to enhance customer satisfaction,
foster growth, and deliver measurable results

Retail Banks

  • Smart Cross-Sell & Upsell Journeys: Unlock next-best product actions based on customer lifecycle and behavior
  • Personalized Experiences: Serve relevant offers, not generic discounts basis individual customer preferences
  • Lifecycle Engagements: Build value across savings, cards, loans & more viaintelligent nudges

NBFCs

  • Retention-First Strategy: Create stickiness with smart triggers across repayments, top-ups & tenures
  • Behavioral Reinforcement: Incentivize timely repayments, auto-debits, and long-term borrowing discipline
  • Trust-Led Growth: Reward advocacy and build credibility across underpenetrated and emerging customer segments

Fintech Startups

  • Accelerate Stickiness: Introduce gamified rewards across app journeys—onboarding, usage, referrals, and upsells
  • Growth Engine: Acquire and retain with real-time offers, behavioral nudges, and instant gratification
  • Personalized Experiences: Deliver tailored rewards and promotions to drive engagement

B2B Loyalty

  • Team Engagement: Reward performance, tenure, and milestones with high-impact employee rewards
  • Channel Loyalty: Motivate distributors and agents with targeted campaigns and tiered benefits
  • Vendor/Supplier Loyalty: Improve fulfillment outcomes by incentivizing reliability, quality, and compliance

A well designed & implemented program can help financial institutions achieve

  • Reward customers for their value and width of relationship
  • Encourage profitable customer behavior across products and channels
  • Create cross-sell, up-sell opportunities for the bank based on targeted segments
  • Recognize and motivate customers to increase customer value
  • Create advocacy and acquisition opportunities for bank & financial institution
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Forget one-and-done interactions!

Leverage cross-sell opportunities, cultivate deeper customer relationships and unlock new revenue streams 

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See Whats Our Trusted Clients Say

"Easyrewardz loyalty solutions helped us increase customer engagement by XX%. We're thrilled with the results!"
Ashok Vaswani
CEO, Kotak Mahindra Bank
"Easyrewardz personalized approach to loyalty transformed our program. Our customers are more engaged than ever before."
R Subramaniakumar
CEO, RBL Bank
"We partnered with Easyrewardz to create a unique loyalty program for our affluent clients. The results have been outstanding."
Dummy
Founder, XYZ Company
"Easyrewardz personalized approach to loyalty transformed our program. Our customers are more engaged than ever before."
R Subramaniakumar
CEO, RBL Bank